Research blog: Commercial Conventions

 I am doing a hair commercial for the product The Knot Dr. In these commercials, you see people brushing their hair with ease while smiling. 

1) The setting of these commercials are usually in a hair salon. The actress/actor is seated in a styling chair while having their hair brushed by a professional. In other instances, the actress/actors are in front of a background, brushing their hair. 

2) The props are The Pro detanglers. 

3) The actress/actor is usually dressed in a simple or casual outfit. 

4) In these commercials, you would see people having dry, brittle, thin, or tangled up hair. The detangler is used as a treatment for these situations. 

5) The music is fast-paced and loud enough to hear. When the creator of this product is talking, the music is turned down a bit, so people will hear the creator more easily. 

6) The actress/actor is shown to be really content with the product. 

7) Usually there is one actress/actor brushing their hair.

8) In these commercials, you would see the actress/actor with their hair in another state, such as damp and curly. 

9) This product is welcome to all hair types. From straight to tightly coiled. 

10) While the actress/actor is having their hair brushed, you will see that they are calm since the product is painless and goes through the hair strands smoothly. 

11) There is a timer in place to show how fast the product makes the hair look soft and detangled.

12) The actress/actor would sit in front of a background and share their positive reviews of the product.

13) A case comes with the detangler. Also, people will be able to fit the product into a small handbag.

14) This product comes in a variety of colors. Green, pink, white, purple, etc. 

15) There will be a before and after. Before: matted and dry hair. After: smooth, soft, detangled hair.

16) This product can be used for men, women, and children. 

17) At the start of the commercial, the logo will be shown to let the viewers know what the product is. 

18) The actress/actor will tell their experience with their hair in bad condition, expressing distress and frustration. When reviewing the product, the actress/actor explains how the detangler is painless and they express satisfaction.

19) There are camera motions in this commercial. The fast motion is shown while the timer is going on to show how fast the product works. The slow-motion is used to show how smoothly the product is going through the hair strands.

20) Close-ups are used to show the unique shape of the bristles and the amount of them that are there. 




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