What I did during the editing process

First, I went through each take and trimmed the unnecessary parts. Then, I merged and trimmed all of the takes on iMovie. To avoid choppy transitions, I further trimmed the video on an app called Splice. This way I can be sure that the commercial goes smoothly. 

There will also be fast beat music throughout the commercial. Finding the music was a simple process. All I did was screen record the music and used an app to add the music to the commercial. This was easier than I thought. 

In the last scene, there is a before and after scene. For that, I took two pictures and I added both of them in a collage. Then, I merged that collage into the commercial. This way, viewers will see the difference the detangling brush makes.

In the fifth scene, I sped it up. This way, viewers will see how fast the detangler works. Also, they will see that you do not need to brush for a long time. 

One scene had about 2-4 takes. I have six scenes in total. Merging and trimming took a while. I had to make sure that the commercial made sense. When the video exceeded thirty seconds, I looked through each take and trimmed them some more if needed.