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Showing posts from October, 2020

Planning Storyboard for my The Knot Dr. commercial

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 First Scene During this scene, I will be filming a woman with disheveled and tangled up hair. Her hair has been known to be unruly and unable to be tamed. This will have a zoom-in shot to make her hair's situation to be seen clearly. She will be in front of a solid background throughout the whole commercial. Second Scene The next scene will show the woman browsing on the internet for a useful product for her unruly hair. She comes across a product named The Knot Dr. She decided to order one to see if it would work. Third Scene To her, the detangler is unique and she examines it much more. She notices the shapes of the bristles and the way they are positioned. She also sees a case that comes with it. This scene will have a close up of the bristles.  Fourth Scene Before trying out the detangler, she decided to damp her hair, to see the efficiency of the detangler. She uses the detangler on her wet hair.  Fifth Scene As she is brushing her hair, she takes note of how easily...

Planning for my The Dr. Knot commercial

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  Props I decided to create a The Knot Dr. commercial. The main prop would be the Wet and Dry Detangler. Other props would include a styling chair, blow dryer, and a small handbag.  Costumes In my commercial, I would have two group members who will be present. I decided they would be a woman and a little girl. They would wear casual or simple clothing. The woman would be dressed in a beige shirt and comfortable fitting jeans, with heel boots. The little girl would be dressed in an oversized hoodie and black tights, with sneakers. The actresses would come in the salon with their hair tangled up and disheveled.  Schedule On 10/23/20, I research the conventions and codes of the commercial for The Knot Dr. On 10/25/20, I establish my planning. Costumes, props, location, backup plan, etc. On 10/27/20, I will create a storyboard for the 30 seconds commercial.  On 10/29/20, I will film and record the commercial.  On 10/31/20, I will edit the commercial and add the nece...

Research blog: Commercial Conventions

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 I am doing a hair commercial for the product The Knot Dr. In these commercials, you see people brushing their hair with ease while smiling.  1) The setting of these commercials are usually in a hair salon. The actress/actor is seated in a styling chair while having their hair brushed by a professional. In other instances, the actress/actors are in front of a background, brushing their hair.  2) The props are The Pro detanglers.  3) The actress/actor is usually dressed in a simple or casual outfit.  4) In these commercials, you would see people having dry, brittle, thin, or tangled up hair. The detangler is used as a treatment for these situations.  5) The music is fast-paced and loud enough to hear. When the creator of this product is talking, the music is turned down a bit, so people will hear the creator more easily.  6) The actress/actor is shown to be really content with the product.  7) Usually there is one actress/actor brushing their hair....